Activity 8 _ Digital Ethics _ Image Manipulation in Advertising, Digital Ethics..

17 03 2008

1.      In the following picture some changes has been used such as the back ground of the picture, the hair became shinier and the color of lipstick.

2.      ‘What you see, what you get’ the image catch people’s attention to look at the product and at the same time you can see the result besides the image of product. Obviously the purpose of it, is to make people try the product.

3.      I don’t know we can call it ‘improved’ or some times exaggerated. How ever the changed makes the picture more interesting and in a positive way yes the image has improved.

4.      it could be any one from a man who wants to buy the product for his wife or girlfriend or children to makes mum happy, mostly the real target are women.

5.      I don’t like the image although the changed make the image more interesting however I am not sure about the color of lipstick.

6.      It gets the massage across and increase the costumers.

7.      Some of image manipulation is not real and they exaggerated to make the image more interesting but it became dishonesty advertising.

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